This Privacy Policy provides a comprehensive explanation of how we gather, utilize, and share your personal information when you access the Service, while also informing you of your privacy rights and legal protections. It details our role as a Data Processor when we process your data through various platforms, including Google Cloud, Google Sheets, Google Looker Studio, Microsoft Excel, Tableau, among others. We use your Personal Data to improve and provide the Service. By accessing the Service, you are giving your consent to our collection and use of your information in accordance with the stipulations of this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions.
The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

• Company (referred to as either “the Company”, “we”, “us” or “our” in this Agreement) refers to Etersity Ltd (trading as Etersity Studio), 128 City Road, City of London, United Kingdom. EC1V 2NX.

• Affiliate means an entity that controls, is controlled by or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

• Account means a unique account created for you to access our Service or parts of our Service.

• Website refers to Etersity Ltd (Etersity Studio) website, accessible at https://www.etersitystudio.com

• Service refers to the website.

• Country means United Kingdom.

• Service Provider means any natural or legal person who processes Personal Data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analysing how the Service is used.

• Third-party Social Media Service refers to any website or any social network website through which you can log in or create an account to use the Service.

• Personal Data is any information that relates to an identified or identifiable individual.

• Cookies are small files that are placed on your computer, mobile device or any other device by a website, containing the details of your browsing history on that website among its many uses.

• Usage data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

 

 

Data Privacy and Security as a Data Processor

This section outlines our obligations to you when functioning as a Data Processor, a role we assume when your data flows through our systems to various platforms like Google Cloud Infrastructure, Google Sheets, Google Looker Studio, Microsoft Excel, Tableau, and more.

• Your Personal Data is not permanently retained in our systems. For the most part, we conduct real-time processing of your Personal Data.

• The Personal Data that you process with us is not disclosed to any third parties.

• Our tools exclusively utilize official APIs (application programming interfaces) to access Personal Data.

• To log into most of the data sources, our tools employ OAuth, a secure authentication method. This ensures that you don’t have to enter your password directly into our tools, as authentication is carried out on a webpage managed by the data source (e.g., Google, Meta, Microsoft, Linkedin, Pinterest, Tiktok, Twitter, Snapchat, etc).

• When using Google services, our tools are limited to accessing only your Google Analytics/Ads data (based on the service you log into), and nothing else within your Google account. You have the ability to revoke our access to your Personal Data at any time through your Google account control panel. We recommend reviewing Google’s Privacy Policy, as you will be subject to its terms when connecting and retrieving data from these services.

• Most of the other services we connect to also utilize OAuth and provide their own interface for revoking access rights.

• There are some services that may still require you to input your username and password, or API key, directly into our tools.

• Our data processing and storage activities are conducted in secure, scalable, top-tier data centers overseen by Amazon, Microsoft, and Google.

 

 

Gathering and Utilizing Your Personal Information

Personal Information

• Operational Data Operational Data is amassed automatically during the use of our Service.

This Operational Data might comprise details like your device’s Internet Protocol (IP) address, browser model, browser version, the specific pages of our Service that you browse, the date and time of your visit, the duration spent on those pages, unique device identifiers, and additional diagnostic information.

When the Service is accessed via a mobile device, we might automatically gather specific data including, but not limited to, your mobile device type, the unique ID of your mobile device, the IP address of your mobile device, your mobile operating system, the type of mobile internet browser you employ, unique device identifiers, and other diagnostic information.

We might also collect data that your browser transmits whenever you visit our Service or when you access the Service via a mobile device.

Tracking Technologies and Cookies:
We employ Cookies and analogous tracking technologies to monitor activity on our Service and retain certain information. The tracking technologies utilized include beacons, tags, and scripts for collecting and tracing information, as well as for improving and analyzing our Service.

You have the option to instruct your browser to reject all Cookies or to signal when a Cookie is being sent. Nevertheless, if you choose not to accept Cookies, you might not be able to use certain segments of our Service.

Cookies can be categorized as either “Persistent” or “Session” Cookies. Persistent Cookies stay on your personal computer or mobile device when you are offline, whereas Session Cookies are erased as soon as you close your web browser.

We utilize both session and persistent Cookies for the purposes outlined below:

• Necessary / Essential Cookies
Type: Session Cookies
Administered by: Us
Purpose: These Cookies are crucial for providing access to services available via the website and to permit the use of some of its features. They assist in authenticating users and preventing deceitful use of user accounts. In the absence of these Cookies, the services you have requested cannot be delivered. We utilize these Cookies solely to offer you those services.

• Cookies Policy / Notice Acceptance
Cookies Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies determine if users have consented to the use of cookies on the website.

• Functionality
Cookies Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies enable us to recall your preferences when using the website, such as your login details or language choice. The aim of these Cookies is to offer a more personalized experience and to save you from having to re-input your preferences every time you visit the website.

For further details regarding the cookies we employ and your choices concerning cookies, kindly visit our Cookies Policy.

 

 

Utilization of Your Personal Data

Etersity Ltd may employ your Personal Data for these specific purposes:

• To Operate and Sustain Our Service: This includes observing the Service's usage.

• To Manage Your User Account: We handle your registration as a user of our Service. The Personal Data you supply grants access to various functionalities of the Service, available to registered users.

• To Execute a Contract: This relates to the creation, adherence, and execution of the purchase agreement for the goods, items, or services you acquire, or any other agreement made through the Service.

• For Communication: To reach out via email, phone calls, SMS, or other equivalent electronic communication methods, such as mobile application push notifications for updates or informative messages related to the functionalities, products, or contracted services, inclusive of necessary security updates.

• To Provide Information on Goods and Services: To offer news, special deals, and general information about other products, services, and events we provide, similar to those you have already purchased or inquired about, unless you opt out of receiving such information.

• To Handle Your Requests: To respond and manage your inquiries directed to us.

We may disclose your personal information in these scenarios:

• To Service Providers: Your personal information may be shared with Service Providers to analyze our Service's use, support advertising efforts to help sustain our Service, communicate with you, display ads on third-party websites after you've visited our Service, or for payment processing.

• During Business Transfers: Your personal information may be shared or transferred as part of any merger, asset sale, financing, or acquisition of all or part of our business to another company.

• To Affiliates: We might share your data with our affiliates, ensuring they adhere to this Privacy Policy. Affiliates include our parent company, subsidiaries, joint venture partners, or other companies under common control.

• To Business Partners: For offering specific products, services, or promotions, we may share your information with our business partners.

• With Other Users: Sharing personal information in public areas means all users can view this data, and it may be publicly distributed. Interaction with other users or registration via Third-Party Social Media Services lets your contacts see your name, profile, pictures, and activity description. Other users can also view descriptions of your activity, interact with you, and view your profile.

Our Service does not cater to anyone under 13. We do not knowingly collect Personal Data from those under 13. Parents or guardians aware of their child providing us with Personal Data should contact us. If we find out we have collected Personal Data from anyone under 13 without parental consent verification, we will remove that data from our servers.

We might also limit our collection, use, and storage of information from users aged 13 to 18 years. This might result in certain Service functionalities being unavailable to these users.

If processing your information requires consent and your country mandates parental consent, we might need to seek your parent’s permission before collecting and using your data.

 

 

Storing Your Personal Data

Etersity Ltd will retain your Personal Data only as long as necessary for the purposes outlined in this Privacy Policy. We will store and use your Personal Data to fulfill legal obligations, resolve disputes, and enforce agreements and policies.

Usage Data may be stored for internal analysis purposes and is generally kept for a shorter duration, unless its retention is necessary for security enhancement, functionality improvement of our Service, or compliance with legal obligations.

 

 

Transferring Your Personal Data

Your information, including Personal Data, will be processed at Etersity Ltd’s operating offices and other locations where involved parties are located. This means your data may be transferred to and maintained on computers outside of your jurisdiction, where data protection laws may vary.

Your agreement to this Privacy Policy and your data submission represent your consent to this transfer.

Etersity Ltd will ensure that your Personal Data is securely handled in accordance with this Privacy Policy, and no transfer of your Personal Data will occur to an organization or country lacking proper control mechanisms, including data security.

 

 

Links to External Websites

Our Service may feature links to external websites, not operated by us. Clicking on a third-party link redirects you to that site. We strongly recommend reviewing the Privacy Policy of every site you visit.

We assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

 

 

Privacy Policy Modifications

We may update our Privacy Policy from time to time. we will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “Last updated” date at the bottom of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

 

 

Your Rights and Choices

• Etersity Ltd is committed to ensuring you have control over your Personal Data. In addition to the right to request data deletion, you also have the right to access your data, rectify inaccuracies, and object to the processing of your data under certain conditions.
• If you have any questions or need assistance with exercising your rights, please contact us at info@etersity.com.

Responsibility and Accountability

• Etersity Ltd takes responsibility for ensuring that all requests for data deletion are processed in a timely and compliant manner. Our dedicated team is trained to handle such requests, ensuring the confidentiality and integrity of your Personal Data throughout the process. We are also committed to continuous improvement and will regularly review our processes to enhance data protection and privacy for our users.
• By recognizing and respecting your right to data deletion, Etersity Ltd reaffirms its commitment to uphold the highest standards of privacy and data protection.